After playing at a few film festivals and eventually getting a limited theatrical release, Paranormal Activity rocked the box office through a mind-blowing and plague-like spread of positive word-of-mouth and some innovative marketing. It was able to bring in nearly $200 million worldwide on a budget of a mere $15,000, making it one of the most profitable films ever made.
Paranormal Activity writer and director Oren Peli earned himself a fast-tracked sequel for which he produced, and it debuted last month. While this time they had the cashflow to play with, a similar success story occurred and Paranormal Activity brought in $150 million+ on a $3 million production budget. Using rocket science-like deduction, that meant Paranormal Activity 3 would be on its way and now it’s confirmed.
The third installment of the supernatural-horror franchise will hit theaters October 21, 2011!
That makes it three Octobers in a row and Paranormal Activity is now a full-fledged franchise.